Explainer
One idea, drawn out
Numbers move, the picture does the explaining.
Drop 001Engine warming up
Make content that’s unfair.
Scripts, design, edits and animation, built with AI. The course shows you how.
One mail when the course opens. By joining you agree to that one mail. Unsubscribe any time. Privacy
Made with Claude
● Built in the engine
Not another AI‑looking reel.
01 · The difference
Same idea. Not the same reel.
What one prompt usually gives you, and what the engine decides instead.
One prompt
Fast. Looks like everyone else’s.
The engine
Every layer decided.
Hook
0.0 s
Starts with an intro and a hello.
Opens in the middle of the story. No intro, no logo.
0.0 sMotion
A still frame with a slow zoom.
The camera keeps moving. Nothing holds still for more than half a second.
MovingText
One word
Every word as a subtitle, all in one style.
One word carries the line and gets the color.
One wordSound
On the beat
Music that has nothing to do with the picture.
Sound lands on the event, not after it.
On the beatEnding
Last second
Fades out, or ends on a logo.
The turn comes last. People remember the end.
Last second02 · The styles
Six looks, one engine.
From our own lab. Swipe through.
UI film
An app that feels real
Interface, built in motion, one clean story.
Brand film
Glow, depth, one claim
Dark, slow and sure of itself.
Typography
Words on the beat
Text that moves with the sentence, not under it.
Character
Appliances with feelings
Small stories that people comment under.
3D scene
A kitchen at night
Light, depth and a punchline in the last second.
03 · Inside Drop 001
From a loose idea to a finished reel.
Three steps, in the order they happen.
04 · Breakdown
Take a reel apart.
Drag the playhead. The rule at work lights up. Every reel in the course is built from rules like these.
9:415G ▮
0.0 s7.0 s · muted preview
- 0.0 s
Hook
It opens in the middle of the story: “He just beeps.” A character, an odd line, no intro, no logo, no hello.
- 1.7 s
Move through the seam
While the line is still running, the camera slides over to the next object. Picture and sentence move together, so there is no seam to notice.
- 3.0 s
Emphasis
The word that carries the line, “problem”, gets the color. The rest stays quiet. Your eye reads the story in about two words.
- 4.0 s
Camera moves, no hard stop
Instead of cutting, the camera pushes into the oven. The frame keeps moving, so there is never a calm moment where it is easy to leave.
- 6.0 s
Turn comes last
“Hot, hot…” and only in the last words the point lands: the fridge has to stay cold. The punch line waits until the end.
05 · Proof
One topic, two ways.
Both reels explain what happens in the 0.3 seconds after you press Enter. The first came from a single prompt, one attempt, no edits. The second is from our engine.
One prompt
9:415G ▮
The prompt, word for wordMake an animated 9:16 explainer reel, about 20 seconds long, that shows what happens in the 0.3 seconds after you press Enter on a website: the request travels from your browser in Frankfurt through cables under the Atlantic to a server in Virginia and back.
The engine
9:415G ▮
What went inScript, voice, 3D scenes, camera and sound design, each decided on purpose. 20 seconds from a 109-second film, narrated in German.
06 · Why it works
Psychology, not luck.
Six mechanics behind every reel. Open one.
Viewers decide fast whether to stay. Instagram’s own metric, skip rate, counts the views that leave within the first 3 seconds.
0 s3 s
Our ruleOpen in the middle of something. No intro, no logo, no hey guys.
A new stimulus pulls attention back. Psychologists call it the orienting response. A frame that never changes lets it drift away.
every 0.5 s
Our ruleNothing on screen holds still for more than half a second.
When we notice a gap between what we know and what we want to know, we feel a pull to close it. Loewenstein described this as the information-gap theory of curiosity (1994).
?!
Our ruleOpen a question in the first line. Answer it last.
When sound and picture arrive together, the brain treats them as one event. When sound is late, the cut feels off, even if you can’t say why.
Our ruleSound lands on the event, not after it.
A cut on the word feels invisible. A cut between words feels like a mistake. Movement across a cut hides the seam.
threetimes
Our ruleCut on the word. Move the camera through the seam.
The peak–end rule (Kahneman) says we judge an experience mostly by its high point and its ending. The joke, the answer or the turn belongs at the end.
Our ruleThe punchline comes last, never first.
07 · The drop
Be first through the door.
- ✓Three steps, from idea to finished reel
- ✓Six reel styles from our own lab
- ✓A reel taken apart, rule by rule
- ✓Six mechanics behind every reel
Nothing else. No spam, no sequence.
One mail when the course opens. Unsubscribe any time. Privacy
A course on making scroll-stopping content with AI: scripts, design, edits and animation. Drop 001 is the first one.
There is no date yet. The list hears first, with one mail.
Not decided yet. The list hears first.
No. You build it, you publish it. The course shows you how to get a finished reel.
Anyone who posts and wants it not to look like it came from one prompt: creators, small brands, companies.
Lorenz & Rotsch GbR from Hammah, Germany. Details in the imprint.